Legal
Privacy Policy
How we collect and use information. Last updated October 5, 2026.
About this policy
This Privacy Policy explains how Cleo's Smile (“we”, “us”, “our”) at 701 W Union Blvd #1, Bethlehem, PA 18018 collects, uses and protects information, including information related to our optional text messaging program (the “Messaging Service”). It applies to this website and to the Messaging Service.
Information we collect
- Information you give us: your name, mobile phone number and email address when you fill in our sign-up or contact form, and anything you choose to write in a message.
- Messaging records: that you opted in, when you opted in, the messages we send you and any replies such as STOP or HELP.
- Basic website data: standard technical information such as browser type and pages visited, collected by our website host to keep the site secure and working.
How we use information
We use your information to deliver, maintain and support the Messaging Service, to send the appointment reminders, follow-up messages and notices you agreed to, to answer your questions, to keep records of your consent, and to meet our legal obligations.
Health information
Text messages and web forms are not a secure way to share private health details. Please do not include sensitive health information in a text or form. Information about your dental care is handled under our separate patient privacy practices and applicable law.
Your choices
- Text STOP at any time to stop receiving text messages. Text HELP for help.
- Call (610) 868-0833 to ask us to correct or delete the information you gave us, where the law allows.
Message and data rates may apply. Message frequency varies. See our Terms & Conditions.
Security and retention
We take reasonable steps to protect your information. No method of transmission or storage is completely secure. We keep consent records and messaging records for as long as needed to run the service and meet legal requirements, then delete or anonymize them.
Children
Our website and text program are for adults. Parents and guardians may sign up for reminders about a child's appointments. We do not knowingly collect information directly from children under 13 through this website.
Changes to this policy
We may update this policy. The date at the top shows when it was last changed.
Contact us
Cleo's Smile
701 W Union Blvd #1, Bethlehem, PA 18018
(610) 868-0833
dentist@cleosmile.com
