Cleo's Smile

Legal

Privacy Policy

How we collect and use information. Last updated October 5, 2026.

About this policy

This Privacy Policy explains how Cleo's Smile (“we”, “us”, “our”) at 701 W Union Blvd #1, Bethlehem, PA 18018 collects, uses and protects information, including information related to our optional text messaging program (the “Messaging Service”). It applies to this website and to the Messaging Service.

Information we collect

  • Information you give us: your name, mobile phone number and email address when you fill in our sign-up or contact form, and anything you choose to write in a message.
  • Messaging records: that you opted in, when you opted in, the messages we send you and any replies such as STOP or HELP.
  • Basic website data: standard technical information such as browser type and pages visited, collected by our website host to keep the site secure and working.

How we use information

We use your information to deliver, maintain and support the Messaging Service, to send the appointment reminders, follow-up messages and notices you agreed to, to answer your questions, to keep records of your consent, and to meet our legal obligations.

How we share information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties for their own marketing.

We do not rent or sell your personal information. We may share it only with service providers who help us run the Messaging Service and this website (for example, our text messaging provider and website host), who may use it only to provide those services to us. We may also disclose information if the law requires it or to protect the rights and safety of our patients and office.

Health information

Text messages and web forms are not a secure way to share private health details. Please do not include sensitive health information in a text or form. Information about your dental care is handled under our separate patient privacy practices and applicable law.

Your choices

  • Text STOP at any time to stop receiving text messages. Text HELP for help.
  • Call (610) 868-0833 to ask us to correct or delete the information you gave us, where the law allows.

Message and data rates may apply. Message frequency varies. See our Terms & Conditions.

Security and retention

We take reasonable steps to protect your information. No method of transmission or storage is completely secure. We keep consent records and messaging records for as long as needed to run the service and meet legal requirements, then delete or anonymize them.

Children

Our website and text program are for adults. Parents and guardians may sign up for reminders about a child's appointments. We do not knowingly collect information directly from children under 13 through this website.

Changes to this policy

We may update this policy. The date at the top shows when it was last changed.

Contact us

Cleo's Smile
701 W Union Blvd #1, Bethlehem, PA 18018
(610) 868-0833
dentist@cleosmile.com